There isn’t much happening in the world which is new. Technology gets better; people get smarter because of the avalanche of information being thrown at them. Thanks to the proliferation of sexual content on the internet, kids are hitting puberty faster and making an early transition to adulthood. People grow up, work, create families, deal with the vicissitudes of life and die. The flow moves to the next generation.
The supply chain of human existence doesn’t change much. However, it’s the human stories which stir us, the stories of perpetual longing after happiness, amidst the various situations and challenges of life.
I haven’t written much fiction yet-just one book of short stories, which is an e-book, garnished with poetry and prose. However, it’s only after I finished writing all the non-fiction that I figure that the lessons may be the same but they can be represented through various life experiences, circumstances, stories.
Human life is an incomplete, for most people. Most of us struggle with the happiness conundrum for our entire lives. Only a few, perhaps 1% of the entire population, is able to reach true happiness, which is deep, intense and sustainable.
Stories resonate with us. Stories resonate because they present a slice of life, a slice we can relate to. We may not be able to share our experience with other people but we feel it inside.
Powerful stories move something inside us.
I know I have stories which have made me happy and made me cry. Sometimes I watch advertisements which are so beautifully written and executed that they make me highly emotive.
Advertising should move us. It should shake something inside. That is perhaps the difference between great advertising and average advertising.
Great advertising use the power of human stories to inspire, to entertain, to excite or to make us poignant.
This is not a paid post. But since I am writing about advertising, I must write about the recent TVC of Havells electrical appliances. There is a girl, perhaps waiting for her husband/boyfriend. She has got done with work and it is getting dark and she is getting scared.
She calls her husband and says, ‘kahan ho, andhera ho raha hai’ (where are you, it’s getting dark?) An old man, who is most likely the owner of the outlet where she works, hears this conversation and switches the lights back on.
Voila! She realized that suddenly it’s not dark anymore and looks towards the old man, who smiles at her and makes a typical gesture to not worry.
I loved the advertisement-a beautiful slice of life.
Thank you for reading.
The purpose of this blog to help you find your happiness. Please read the other posts on the blog, and follow so that you get updates when new posts are published. Please share any posts you like with your friends so that they can also find their happiness. If you have any feedback for me, please leave in the comments and I would be happy to work on it.
I appreciate the time you spent in reading the blog and wish you happiness.